Build a Better Photograph by Michael Stern

An exploration of the creative process
This book is a passport to the creative process of professional artists. The
emphasis is photography but the ideas can be applied across the board.
This book is not a how to book on making photographs. There are plenty
of books on the subject. Rather this book is about the creative process of
conceptualizing ideas and executing those ideas into a photograph. As it
relates to a particular discussion in the text, there are discussions about
photographic theory, lighting, composition, color and of course Photoshop.
Included are several examples of my work. Each example has a detailed
examination of my creative process for that particular photograph. Again
the idea here is to examine creativity in a way that demystifies the
process.
I owned and operated a co-operative photo studio in Los Angeles, CA for
25 years. I dedicated myself to being an excellent technical photographer.
Early in my career I discovered that wasn’t enough. I had to deliver
excellent creative results too.
The journey and development of my creative self is what this book is
about. How do artists conceptualize? Where do they get their ideas? How
do they get those ideas into their work?
Artists create. Good artists have a process. Great artists have discipline.
This book is about all three.

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